A Debate over 'Greenwashing'

Gianfranco's Zaccai's column praising the Swiffer as ecofriendly sparked outrage in the blogosphere. Here, he answers questions from one skeptic on profitable sustainability

"Our voracious and seemingly endless appetite for more, better, bigger, and easier is leaving our planet overrun, and creating an environment that may not be able to sustain human life. As designers, are we partially responsible?" asked Gianfranco Zaccai, CEO of design consultancy Continuum, in a recent BusinessWeek.com column (see BusinessWeek.com, 2/21/07, "Matching Sustainability with Profits").

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