When to Fire Your Ad Agency

As a client, you're paying your agency to push you to keep your brand relevant in a shifting competitive landscape, not to simply take orders

Week after week, Adweek and Advertising Age chronicle the tawdry business of client/agency breakups. Like car accidents that nobody wants to see, yet everyone stares at, readers of the trades cringe at the carnage, knowing that next time—the names in those headlines could be theirs.

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