The Revelation of Anonymity

Anonymity online has always fascinated me. I am a big believer in the notion that what people don't say is just as revealing as what they do say. How you act when you're using an alias isn't an aberration, it's just another aspect of your personality that you're letting free through the anonymity. That can be freeing in the most base or more enlightened ways, but hey, it's always you. Which is why Pete Blackshaw is so right about how that the scandal around Whole Foods has staying power. The WSJ is reporting that the Whole Foods CEO used an alias to take part in discussions on Yahoo stock forums for years and, as it turns out, diss, a company Whole Foods ended up acquiring.

Anonymity online has always fascinated me. I am a big believer in the notion that what people don’t say is just as revealing as what they do say. How you act when you’re using an alias isn’t an aberration, it’s just another aspect of your personality that you’re letting free through the anonymity. That can be freeing in the most base or more enlightened ways, but hey, it’s always you.

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