Facebook for $6 Billion? Wrong Question

Amid a rumor that Facebook is now worth $6 billion to somebody like Microsoft, I think John Battelle gets it right: Mark Zuckerberg doesn’t need anybody now. Through savvy moves like the recent opening up of its service to outside Web developers, it’s seeing a surge of interest from users. Of course, Battelle raises the right question, which is what will Facebook’s business model be? Apparently not traditional online ads, if this report is indicative (and it’s probably not, so early in the game). Dave McClure has some interesting insights, basically that once you divine people’s intent through their Facebook applications, you can provide them… well, he calls it content, but the more cynical among us still call it advertising. But advertising you might actually be interested in. I also like Scott Karp’s idea:

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