How MySpace Conquered the Continent

It was late to the social-networking party in Europe, but the News Corp. site quickly overtook rivals with features designed for, and by, locals

A year is an eternity in Web 2.0 time. Just 12 months ago, social-networking site MySpace looked late to the party in Europe, as local alternatives and American rivals such as Facebook, Bebo, and Ringo (MNST) got off to a fast start in the nascent market.

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