Ads Metrics Mess: The Sequel

I couldn't agree more and again less with a couple of points in this

I couldn’t agree more and again less with a couple of points in this Washington Post story about Nielsen adopting time spent as the new way to measure the popularity of sites. “Social networking sites versus search sites have very different levels of engagement,” (“Jennifer Simpson, a senior analyst for Yankee Group) said. “You might spend a minute and a half doing a Google search and spend five to 10 minutes on a friend’s MySpace page. It’ll be interesting to see the shift in advertising dollars.”

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