In Korea, Naver Trumps Google

NHN's search engine is the clear favorite here, with more relevant, Korean language results. It's got games and Q&A, too

Google (GOOG) certainly is a juggernaut around the world. But in South Korea—where virtually every household is surfing the Net through ultra-fast connections—the U.S. giant simply doesn't come to mind when citizens search for information. That's because they much prefer local search engine run by NHN Corp. "I get everything I want though Naver," says Choi Hye Won, a housewife in her early 40s. "It's also much easier to use than Google."

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