China Mobile: Everything to Everyone

The company provides customized service for everyone from hip youth to farmers, and it's attracting lots of attention in the West

By almost any measure, China Mobile (CHL) is a huge success. With more than 300 million subscribers, it is the world's largest cellular service company. The value of its stock more than doubled last year, and today it has a market cap of more than $220 billion, making China Mobile the most valuable stock on the Hong Kong exchange. And it has seen enviable growth, with sales up 21.5%, to $38.9 billion, last year, and net profits of $8.7 billion, giving the company a 22.4% margin.

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