Apple's Partner Paradox

Alliances with AT&T and Universal Music Group underscore the benefits and pitfalls of forging close ties with the maker of the iPod and iPhone

Apple has proved time and again that it can crank out appealing, category-busting digital consumer products on a regular basis. And after the recent iPhone hysteria, it's apparent that no corporate marketing machine can come close to Apple's ability to generate the buzz to ensure those products find their way into consumers' hands.

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