At Siemens, the Löscher Regime Begins

The new chief executive must tread the restructuring path while dealing with U.S. and German bribery probes

Peter Löscher, who a short while ago went from an unknown in Germany to one of its most famous executives, just had his first day as CEO of a German company. Löscher, 49, took charge of electronics and engineering giant Siemens (SI) on July 1, stepping in at an extraordinarily difficult moment in this German icon's 160-year history.

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