The Designer Who Inspired Intel and Apple

Design guru Naoto Fukasawa's philosophy of sleek simplicity and user-friendliness has influenced many top design firms with blue chip technology clients

When Meral Middleton, a senior industrial designer at Portland (Ore.)-based Ziba Design, faced the challenge of designing a concept computer for client Intel (INTC) in only three months last year, she looked to a collection of photographs posted on a board near her desk for quick inspiration. Among them were numerous pictures of ultra-sleek, minimalist personal electronics—including phones, a CD player, and a humidifier (as seen to the right)—with simple, intuitive interfaces by the Japanese designer Naoto Fukasawa.

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