Playboy Makes its Move in Macao

The company bares plans for a new Playboy Mansion, complete with hotel and casino, in the booming, permissive gambling enclave near Hong Kong

Playboy Enterprises (PLA) is hoping that its luck is about to change in China. The media company has struggled for years to get a foothold in the country while at the same time combating trademark pirates who rip off the image of the Playboy bunny. But the House of Hefner until now has had little to show for its efforts in the world's largest country. That's not surprising, given the Chinese government's frequent anti-porn campaigns and its censorship of sex sites such as Playboy.com.

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