MySpace's Slow Start in China

The social-networking site's new Chinese version faces tough challenges trying to appeal to local tastes and grab market share from many rivals

On June 13, Luo Chuan, chief executive of MySpace China, told reporters in Shanghai that the new Chinese version of News Corp.'s (NWS) popular social-networking site aims to launch an instant messaging (IM) service "as soon as possible." Local scribes took him at his word. The Chinese media began reporting that MySpace China was calling its new IM product "ASAP." MySpace China quickly issued a clarification explaining that the company had not actually decided on a name yet and cited a communication failure for the mistake.

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