Hard Times Persist for Infogrames

France's video games industry is clicking, but Infogrames has been profitless for seven years. A turnaround isn't likely soon

Patrick Leleu, a former telecom executive who recently took on the role of CEO at ailing French video game maker Infogrames, is trying hard to convince the market that he can turn the company around with a new strategy that calls for, among other things, more deals with independent producers, moves into online gaming, and developing titles that appeal to both sexes and all ages.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.