The Business Benefits of Going Green

The Clean Tech Revolution is a readable, straightforward guide to earth-friendly business strategies

Perhaps you've heard the trendy new catch phrases such as "eco-chic," or "green is the new black," which refer to the popularity of innovative, earth-friendly products such as Toyota's (TM) hybrid cars. In Toyota's case, "green" also refers to the color of cash; this month the carmaker announced that between December, 1997, and May, 2007, it sold more than 1 million hybrid cars worldwide (including its iconic Prius and newer hybrid Camry).

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