Read this and hand it to four friends

Mathew Ingram takes on the traditional media metric that says five people read the average newspaper or magazine. I agree, it’s largely baloney. If you look at the huge basket of magazines we have in the living room, chez nous, I’d say that the average readership per magazine is somewhere between zero and one, probably a tad closer to zero. Of course, there are exceptions. I get my hair cut at a second-floor barbershop on 46th Street, between Sixth and Seventh Avenues. The Sports Illustrateds and, especially, the Playboys, are all well-thumbed. Spots like that do wonders for an industry average that no one could ever compute.

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