Read this and hand it to four friendsBy
Mathew Ingram takes on the traditional media metric that says five people read the average newspaper or magazine. I agree, it’s largely baloney. If you look at the huge basket of magazines we have in the living room, chez nous, I’d say that the average readership per magazine is somewhere between zero and one, probably a tad closer to zero. Of course, there are exceptions. I get my hair cut at a second-floor barbershop on 46th Street, between Sixth and Seventh Avenues. The Sports Illustrateds and, especially, the Playboys, are all well-thumbed. Spots like that do wonders for an industry average that no one could ever compute.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.