Ford Suprises By Going Outside WPP For Focus Assignment

Ford Motor Co. is looking beyond its Ford brand agency of record JWT to handle the launch of the 2008 Focus this Fall. As previously reported in AB (June 13,

Ford Motor Co. is looking beyond its Ford brand agency of record JWT to handle the launch of the 2008 Focus this Fall. As previously reported in AB (June 13, “Ford’s Focus Challenge A Big One For An Ad Agency”, it sppeared that Ford wasn’t entertaining pitches beyond WPP, the holdng company for JWT.

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