My son: He builds what he zaps

Back during the 2003 World Series, I wrote a commentary for BW about how my son Jack experienced the games on TiVo. He took (and continues to take) extraordinary measures to avoid seeing even one ad. Last night we dropped him off at the airport, and on Monday, in Paris, he will start working as an intern at the advertising giant, Groupe Publicis. If he comes to appreciate anything about advertising, I’ll let you know.

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