Introducing LucasArts' Fracture

The inside story behind one of the most innovative games in development

If half the battle of launching an original game is naming it, then LucasArts and Day 1 Studios are already halfway to victory with Fracture. “The game was probably the most difficult to name I’ve ever been involved with,” confides Day 1’s affable, sharp-eyed president, Denny Thorley, but the end result is a multipurpose marketing dream.

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