Dealing with Angry Customers

How you handle mistakes and improve service could mean the difference between losing customers and keeping their business

If you sell almost any type of product, then you already know that despite your best efforts at managing service and inventory, clients will be displeased from time to time. But don't simply accept ongoing dissatisfaction as an inevitable part of doing business. Instead, work at improving how you deal with customers whose experience has been less than satisfactory. It could mean the difference between losing customers permanently or keeping them satisfied—maybe even more committed to doing business with you. Here are seven keys.

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