Getting Google's Street Views

Immersive Media is the Canadian outfit behind Google Maps' new 360-degree images. What will its unusual cameras shoot next?

Maybe you've seen one cruising the streets in your city: A platinum gray Volkswagen Beetle with a camera that looks like a small disco ball fixed to the roof. They've been driving the streets in major cities across the country, snapping some 125 million images to be digitally woven into 360-degree views of everything from New York's South Street Seaport to San Francisco's Haight-Ashbury neighborhood.

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