Richard Liddle's War on Waste

An innovative champion of sustainable design is turning plastic into the ultimate recyclable material

Newcastle upon Tyne, an industrial city in northeast Britain, isn't the kind of place you'd expect to find a pioneering designer. Yet that is where Richard Liddle set out to solve one of England's ugliest problems: plastic waste, or, as he would call it, "dead energy." Some 243,900 metric tons of HDPE plastic entered the British waste stream in 2001, according to a report by British environmental organization Waste Watch—207,200 of which were recoverable, but not recovered. Most of it simply ended up in landfills.

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