Preparing for a Successful Launch

When sending a new product or service out into the world, a flashy launch party won't do the trick. Here's how to spend your marketing budget wisely

Your public launch of a product or service should be designed to raise the profile of your company. Think of it as a marketing event—a kickoff party of sorts. What you need for a launch is a compelling product or service, plus a handful of early customers providing gushing testimonials.

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