IBM's Management Games

No fooling around: Big Blue is promoting a video game that could change the way companies develop leaders and manage projects

Thunder crashes, lightning flashes, and a camera zooms in on a shadowy, futuristic-looking, gray-and-black office. The camera follows a female avatar in slacks and a button-down shirt as she jogs from one cubicle to the next, up a spiral staircase, and across a high gangplank as dramatic classical music plays in the background. This YouTube (GOOG) trailer could easily be a plug for a new shoot-'em-up video game, or a slasher flick. Instead, it's promoting a video game called Innov8, which IBM (IBM) will start selling in September.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.