Pixar Purchase Pays Off for Disney
Walt Disney used to say that his company was built on a mouse. You know, that squeaky little thing in red shorts and white gloves who scampered into the world in 1928 and has spawned billions in merchandise and theme parks. The Walt Disney Co. (DIS) may have been built on the back of a mouse, but this summer the company is pinning much of its box-office hopes on another rodent: a rat.
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