Kensington's Peripheral Challenge

Focusing on customer experience, the computer accessory purveyor turns out a stylish and crowd-pleasing new collection of wares

Kensington Technology Group, the U.S.-based maker of computer peripherals, may seem to have little in common with Japanese video game company Nintendo (NTDOY). But I have noticed some interesting parallels. Like Nintendo, Kensington has found itself in third place, chasing two much larger competitors, one of which is Microsoft (MSFT). Like Nintendo, Kensington's resources are far exceeded by its two competitors (the other one is Logitech (LOGI)).

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