Goodby Gets It

While many agencies talk about reinventing themselves for the modern media age, this San Francisco-based shop's gone ahead and done it

Two years ago, in common with most of its peers, 80% of Goodby Silverstein & Partners' work was in traditional advertising media—commercials, press ads and posters. Now, following an impressively rapid re-invention, the San Francisco-based agency believes that half of its output is in websites, virals, point-of-sale and other, so-called "non-traditional" areas, much of it as part of complex, integrated campaigns that work across all kinds of outlets.

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