Ford's Focus Challenge A Big One For An Ad Agency

The shake up at Ford is underway. Ford North America president Mark Fields and Ford ad director Barry Engle are opening up its advertising assignments, with the struggling automaker seeking a new ad agency to come up with some ideas for pushing the 2008 Focus. Ford’s long-time ad agency, J. Walter Thompson (JWT), retains Ford’s ad account and is being given a chance to pitch for the business.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.