Etsy: A Site for Artisans Takes Off
At the Brooklyn headquarters of online marketplace Etsy, which bills itself as "your place to buy and sell all things handmade," there isn't an Aeron chair in sight. Instead, in keeping with the site's artisanal ethos, nearly everything in the space was made or scavenged by a staff member. Computers were assembled from spare parts, the halfpipe (for skateboarding) and stage (for bands) built from salvaged wood. And except for the odd Ikea item, most of the furniture was found on the street.
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