Detroit's Worst-Kept Secret

Everyone knows that Ford wants to sell Jaguar, Land Rover, and Volvobut can it afford to be picky about who buys them?

Ford Motor (F) has been looking for buyers for its troubled Jaguar and Land Rover brands since last fall. But recent media reports that the automaker has engaged Goldman Sachs (GS), Morgan Stanley (MS), and HSBC (HBC) to screen buyers for the British luxury brands—indeed, the entire Premier Auto Group (PAG) including Volvo—and that it has been in talks with Fiat (FIA) to buy the British brands, have fanned the flames of speculation that Ford will almost certainly unload its luxury brands.

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