WhiteFence Is Looking Over the Fence

CEO Eric Danziger of comparison-shopping site WhiteFence visited BusinessWeek recently as part of his company's first push to get some media coverage. Seeking publicity is a slightly risky move for him. As Danziger likes to say,

CEO Eric Danziger of comparison-shopping site WhiteFence visited BusinessWeek recently as part of his company’s first push to get some media coverage. Seeking publicity is a slightly risky move for him. As Danziger likes to say, “It’s the spouting whale that gets harpooned.”

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