Ford Catches a BreakDavid Welch
Finally a bit of good news for Ford Motor Co. Amid its ongoing restructuring, talk of bankruptcy, the massive debt it has taken on and the market share losses, the company stroked a nice hit with its results in teh J.D. Power survey. All three of its traditional U.S. brands—Ford, Lincoln and Mercury—finished in the top 10 in Power’s annual Initial Quality Study.
The all-important Ford brand vehicles had 120 problems per 100 vehicles, not too far behind Toyota division’s 112 problems per 100. Lincoln is nipping at the heels of Lexus. Power said the results came thanks to some of Ford’s new vehicles, namely the Lincoln Navigator and MKZ and the Ford Edge, so the company must be doing something right. If Ford keeps up the progress, consumers might take notice and give them another look.