Olympic hoo-hah

New Olympic Games branding from Wolff Olins

London’s logo for the 2012 Olympic Games has just been unveiled and it’s, well, a bit odd (also check out the official brand video. It’s all causing quite a rumpus, by all accounts. [UPDATE: The original link I included has now been changed to a more generic brand video, after fears that the first video might trigger epileptic fits in viewers. Other sources in London have been describing the logo as Lisa Simpson performing an act I’m not going to mention here. Nearly every major British media outlet has been running coverage on the ongoing furore. One thing to be said: it’s certainly getting people to think about branding and logo design.]

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