Marketing Green Power

A Rotman MBA describes a typical day as business development manager for a green electricity startup in Toronto

I am the business development manager for Bullfrog Power, Ontario's first 100% green electricity retailer. We sell electricity to midsize and large businesses in Ontario, with customers ranging from the band The Tragically Hip to eBay Canada (EBAY). My role is to develop sales strategies for large accounts, perform analyses of prospective consumers for sales leads, and gather market information to aid in customer marketing and other areas, among other responsibilities.

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