The system is overloaded

Dealing with the deluge: the modern curse of instant communication

I’ve been talking to Kevin Slavin at area/code recently. His is a young company that’s up to some really interesting things — stay tuned for a profile down the line (also check out our own Jon Fine’s profile from when the company first launched). In the meantime, I asked him to send me some information and we experienced that classic email awkwardness factor. He’s busy; I know this. But how long to wait before sending another email with a gentle reminder that an initial email hasn’t been answered? I try to be respectful of people’s time and am loath to be too aggressive via email (unless I’m on deadline in which case sorry, all bets are off). But I know full well from my own screamingly overloaded inbox that sometimes messages simply fall through the gaps.

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