What's Dell Doing at Wal-Mart?
Last week, Dell announced that it would begin selling two Dimension desktop computers through Wal-Mart Stores. It was a watershed moment. For years, Dell embraced the tagline "Be Direct," a phrase that highlighted one the company's main differentiators: It sells directly to consumers rather than by way of retailers. The Wal-Mart deal, limited as it is, represents the most visible departure from the company's hallowed mantra.
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