Much Ado About DoubleClick

Uncle Sam's scrutiny likely won't derail Google's $3.1 billion deal, but it may result in some limits on the search king

There was little doubt that the Federal Trade Commission would thoroughly investigate Google's (GOOG) planned acquisition of DoubleClick. Google's undisputed dominance of Web searches (see BusinessWeek.com, 5/30/07, "Google Is Making You Dumber") and the related $8 billion search-advertising market all but guaranteed scrutiny of any move capable of extending the search titan's online influence. The fact that DoubleClick places ads for many of the leading Web publishers made a government inquiry inevitable, say antitrust experts.

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