Competitions: Winning Is the Easy Part

The road from B-school competition to the real world of business isn't always smooth. Here's a look at how some winners have fared

When Onne Ganel won the Rice University Business Plan Competition in 2003 he could "almost taste" his lucrative future. A recent Wharton School grad, Ganel, then 35, had just earned industry acclaim for his innovative MicroMRI technology, which helps doctors quantify bone strength and quicken diagnoses. More importantly, he had scored $15,000 to finance his vision.

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