The Healthy, Hip High-Tech Home
Peter Bils has a bone to pick with Big Pharma. Drug companies generate some $2 billion a year from sales of prescription pills designed to help people get a good night's sleep. As an executive at the biggest U.S. bed retailer, Bils reckons that what many folks need isn't medication, but—you guessed it—a better bed. "Pharmaceutical [companies] are looking to regulate your sleep and wake cycles with pills," says Bils, who's chairman of the sleep advisory board of Select Comfort. "All it really takes is improving your sleep in the first place."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.