On AggregationJon Fine
I’ve been thinking a lot about the power of aggregation on the Web—how a bunch of stuff from lots of different companies is much more powerful than a standalone site featuring the best stuff from one company. This is, perhaps, why CBS’ interactive honcho Quincy Smith told the Wall Street Journal that a more accurate address for CBS’ video site Innertube would be “cbs.com/nobodygoeshere.”
Anyway, Morgan Stanley just released some data that compares how various kinds of online jobs sites are faring. Bear in mind that Yahoo’s HotJobs recently inked a deal with a bajillion newspapers to, among other things, get access to their help-wanted ads. But check out how the average solo newspaper is doing relative to the aggregators:
Job Postings y/y % change for the week ended 5/27/07 were as follows: - Monster: 18.3% - CareerBuilder: 6.2% - Yahoo!HotJobs: 11.7% - Local Newspapers: -10.9% Job Postings y/y % change for the week ended 5/20/07 were as follows: - Monster: 16.8% - CareerBuilder: 6.1% - Yahoo!HotJobs: 6.0% - Local Newspapers: -11.6% Job Postings y/y % change for the week ended 5/13/07 were as follows: - Monster: 18.9% - CareerBuilder: 4.9% - Yahoo!HotJobs: 5.0% - Local Newspapers: -9.7%
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.