Vodafone's Low-Cost Cell Phone Gambit
Hoping to push deeper into emerging markets, the world's largest mobile operator, Vodafone Group, is taking a page from the Nokia and Motorola songbook. On May 21, Vodafone executives announced in London that the company is rolling out its own line of ultra-low-cost handsets. To be built by a Chinese partner, the GSM-standard phones will carry the Vodafone brand name and sell for $25 to $45, depending on locale.
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