All the World's a Fair

Are design fairs really effective in drumming up business, boosting education, and promoting awareness of tomorrow's next design capitals?

Required: one capacious totebag for brochures, with bonus points if it rolls, levitates, or otherwise spares your back. Two pairs of shoes, one comfortable, one shamelessly frivolous. Annotated conference schedule; no detours! Your favorite pens for note-taking—better yet, a fully charged cell-phone cam. Protein-heavy snacks, ample patience, business cards, and a stopwatch.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.