Scientific Management Is Past Its Peak

Sure, algorithms and software tools can help streamline any business. But, says Roger Martin, more executives are rediscovering that gut instinct is what keeps a company vital

A couple of weeks ago, I went to a dinner on the politics and economics of global outsourcing. Primarily I went to see the bright young writer Fareed Zakaria, author of the now famous Foreign Affairs article The Rise of Illiberal Democracy, because my agent, Tina Bennett, told me I would love him and she is pretty much always right. The second speaker for the evening was Martin Baily, former chair of President Clinton's Council of Economic Advisers and currently senior adviser to the McKinsey Global Institute, which is the think tank of the world's premier management consulting firm.

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