Battle of the Blockbusters
When Sony Entertainment released its highly anticipated superhero film Spider-Man 3 on May 4, it fired the first fusillade in Hollywood's annual war of summer blockbusters. This year, most major studios are tapping the potent form of firepower that is movie franchises. Two weeks after the release of Spider-Man 3, DreamWorks (DWA) debuts Shrek the Third, followed by Disney's (DIS) Pirates of the Caribbean: At World's End, and Time Warner's (TW) Harry Potter and the Order of the Phoenix, among others.
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