SAP's Tough Guy Ready to Rumble
Léo Apotheker, deputy chief executive officer of German software maker SAP (SAP), tells about riding in the cab of a giant forklift recently at a vast Coca-Cola (COKE) plant in northwest France. The facility is a showcase for SAP's warehouse management software—even the forklift cabs are equipped with touch screens that drivers use to continually enter information that is then fed into a central database. "I wanted to see how these guys work," said Apotheker.
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