How to stand out in a crowd: Customer Sat

Steve Hamm

One of the key issues confronting the top Indian IT services firms is how to differentiate themselves from one another. If the top five companies all offer essentially the same array of services, how does a corporate customer chose between them? On the surface, it seems like that leaves only price as the deciding factor. And, in many situations, I'm sure that's the way it will work out. But I don't think that means that price is the only lever. Over the long haul, customer satisfaction will be the key differentiator that separates the best IT services companies from the pack.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.