DaimlerChrysler Lost Nearly $30 billion On Chrysler. So Why Do Global Managers Think It Is Innovative?

Bruce Nussbaum

Daimler Paid $36 billion to buy Chrysler and appears to have sold it to Cerberus, a huge private equity firm, for $7 billion. That's a loss of $29 billion. Yet global senior managers ranked DaimlerChrysler No. 30 on the recent BW/BCG survey of The World's Most Innovative Companies. That's actually up from No. 31 in 2006.So what's up with that?

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