Net TV Gets Juiced

The $45 million Joost investment is the latest reminder that viewers will spend long stretches watching shows onlineand a wake-up call to the networks

NBC executives had two reservations about putting full-length episodes of their current lineup online, says George Kliavkoff, NBC Universal's (GE) chief digital officer. The first was that no one would watch. The second was that everyone would watch—and then stop watching TV.

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