The Danger of Real Estate Incentives

Agents love to move property with subsidies. Trouble is, they don't figure into national home-price data, and they might may be masking a much steeper downturn

Real estate agent Chris Elizabeth Griffith tells her clients they need to be creative to lure buyers. In Bonita Springs, Fla., a Gulf Coast community crowded with vacation homes and newly built condos, she suggests her sellers offer to pay a year's worth of association fees, annual property taxes, or closing costs. Her favorite tease to put in home listings: "Call for the latest juicy incentives."

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