Trailing the Game

An engaging video game trailer can be a useful tool to make a good impression and build early buzz

Unless you're inside the gaming industry, chances are good you've never heard of Brain Zoo before. For the uninitiated, they're one of the many unknown companies involved in making commercials, in-game movies and trailers for hit video games. They've worked with high-profile publishers like Activision, Microsoft, Midway, Sega, LucasArts, and Sony Online Entertainment, among others.

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